David Beckham for H&M

When I saw the commercial for David Beckham and H&M that debuted during the Super Bowl, I didn't quite know what to say. I was left a little speechless for a moment for several different reasons; one being that David Beckham was on my 52" in HD with hardly any clothes on and the other reason I was shocked was because it appeared that the only garment that was being designed in collaboration were undergarments. I didn't expect H&M to collaborate with a celebrity on solely the design of undergarments, but it's a new era. David Beckham's collection consist of men's underwear, undershirts, Henley's, vest's, pajama bottoms and long johns. There will be a total of nine different pieces that will be launching which will consist of four different styles of men's underwear. I think this collection will do very well and will be a profitable venture for both parties.
Visit http://dbcollaboration.hm.com/ for more info on the collaboration.


PHOTOGRAPHER: ALASDAIR MCLELLAN

STYLIST: MICHAEL PHILOUZE